Monitoring Corporate Behaviour, One Cup at a Time
Here’s a neat example of internet-mediated grassroots monitoring of corporate behaviour.
Blogger LA Green Girl writes: “Starbucks agreed that, according to its own policy, company stores should French-press a cup of fair trade coffee for you, any day of the week, in the 23 countries it is licensed to.”
So, her blog asks people around the world to verify Starbucks’s compliance with its own policy, by walking into a local store and asking for a cup of free trade coffe, and to report back. (Participating also gets your name entered in a draw for “A 12 oz bag of Monkey & Son Velvet Hammer fair trade organic coffee.” Cool.)
Here’s the Starbucks Challenge 2.0
The Business Ethics Blog 
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