Archive for the ‘international’ Category

International Trade: Commerce, or Aid?

Early this week I attended the annual meeting of the Canadian Philosophical Association, where I gave comments on a very good paper presented by Cristian Dimitriu, entitled “Human rights and development as fair background conditions of international trade.” Basically, the question at issue was whether, in engaging in international trade, it is ethically obligatory for companies to promote human rights. (Note the significance of the word “promote,” here. An obligation to promote human rights is much more demanding than an obligation simply to respect human rights.)

One of the suggestions I offered in my comments was a reminder that commerce, generally, is an adversarial game, and that in adversarial games, we generally have fewer and less-restrictive obligations. Business, like football, is a competitive domain, one in which the normal rules of polite society get relaxed in certain ways. The justification is basically that business, like football, is a game that harnesses competitive behaviour for socially-beneficial purposes. (The clearest enunciation of this view can be found in Joseph Heath’s essay “An Adversarial Ethic for Business or When Sun-Tzu met the Stakeholder” [download the PDF here].) Since international trade is, after all, a kind of commerce, then it’s worth remembering that whatever rules and limits it is subject to are part of the set of rules governing an adversarial game.

But international trade is not, of course, only a kind of commerce. It’s also a part of international relations, and governments engage in trade treaties and set trade policies based on a whole range of ethically-relevant considerations, including national economic interests, friendship (between nations), and a sense of obligation to help other, poorer, nations to build their own economies. Consider, for example, the fact that trade policy is one tool governments have at their disposal for enacting what they take to be their national obligations in the realm of international development. That is, one way a wealthy nation can help a poorer nation is — instead of sending them cash — to engage in trade with them.

What this suggests is that international trade involves the intersection of two very different games, with different objectives, and very likely subject to different ethical demands. So, this poses an interesting (and I think difficult) question. How should individual businesses navigate this intersection of games? Do businesses have an obligation to go some way towards fulfilling national obligations, or is that (perhaps by definition) solely the obligation of national governments?

Google on Google in China

Here’s an amazing story about a company (well, a founder & senior executive) ruminating — publicly — about the ethics of a recent corporate decision. In particular, it’s Google co-founder Sergey Brin, talking about Google’s activities in China:

From the Detroit Free Press: Brin Says Google Compromised Principles (by By Ted Bridis, writing for the Associated Press)

We felt that perhaps we could compromise our principles but provide ultimately more information for the Chinese and be a more effective service and perhaps make more of a difference,” Brin said.

“It’s perfectly reasonable to do something different, to say, ‘Look, we’re going to stand by the principle against censorship and we won’t actually operate there.’ That’s an alternate path,” Brin said. “It’s not where we chose to go right now, but I can sort of see how people came to different conclusions about doing the right thing.”

Most of you already know about Google’s controversial move to offer version of its search engine in China that meets the censorship requirements of the Chinese government. (If not, see the blog entries listed below.) What amazes (and impresses) me most about the latest installment in this story is the casual transparency of (some aspects of) Google’s decision-making. Here’s the co-founder and co-president of one of the most powerful companies in the world chatting with reporters about ethics. Like, not reading a prepared statement, but thinking it through, out loud, and admitting that he’s not sure the company is on-track. Some would read this as a sign of weakness. I take it as the opposite. Who wouldn’t be uncertain about a path as clearly fraught with ethical peril as Google’s current path in China? Say what you will about the substance of Google’s strategy, you have to admire a company with the moral courage to be open about its own doubts.

Earlier Business Ethics Blog entries on this topic: