Mitchum Ads: Sexual Exploitation / Invasion of Privacy is Manly!


A new series of ads from Mitchum deodorant (made by Revlon) range from sophomoric to sexist to, well, promoting/condoning behaviour that could range from invasion of privacy to sexual exploitation. See the image above (click on it to see a larger version).
Clearly, what goes on between 2 consenting adults and their favourite photographic equipment is up to them; violating the terms of that consent is not cool, nor is condoning or promoting such behaviour as a sign of manliness.

(Hat tip to the gang at Feministing.)

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