Archive for the ‘snacks’ Category
Naomi vs Cadbury
Filed under: advertising, brands, discrimination, food, marketing, protest, snacks |
Comments (3) Racism is one of the last things any company wants to be accused of. Of all the kinds of corporate wrongdoing, racism is one of the hardest to defend against. For one thing, there’s not much “on the other hand.” It’s not like child labour, where you can say yeah, it’s unfortunate, but on the other hand these kids really do need the income. Racism is just bad, with no upside. The other problem is that racism (or at least accusations of same) can arise without anyone having racist intentions, let alone racist corporate policies.
See, for example, this story, by Mark Sweney for The Guardian: Cadbury apologises to Naomi Campbell over ‘racist’ ad:
Confectionery giant Cadbury has apologised to Naomi Campbell after the supermodel claimed an advert comparing her to one of its chocolate bars was racist.
The advert for Cadbury’s Bliss range of Dairy Milk chocolate bars used the strapline “Move over Naomi, there’s a new diva in town”….
Now, the ad isn’t necessarily racist. Campbell certainly is a diva (in the negative sense of that word) regardless of her skin colour. The word carries connotations of success, popularity, and glamour, as well as (more recently, I think) more than a touch of spoiled brattiness. Campbell certainly fits the bill, and so it wouldn’t be surprising if any ad using the word “diva”, regardless of what it is advertising, referred to her. And, as a matter of logic, to say that both Campbell and a chocolate bar are in the same category (i.e., “diva”) is not to say that Campbell herself is a chocolate bar. So I suspect the intention probably wasn’t racist, even in a passive, thoughtless way. But who knows what the ad’s makers were thinking? Maybe it really was a reference to ‘chocolatey skin,’ the kind of reference that, like many other racial terms or allusions, is probably best left for self-referential use by members of the relevant groups. Anyway, the perception that the ad was racist is there, and that’s enough: enough both to result in genuinely hurt feelings and to generate a serious PR problem. So yes, it’s good that Cadbury retracted the ads.
You’ve got to wonder how it is that all the smart people at Cadbury (including their PR department) and at their ad agency (Fallon), didn’t see this coming. Surely someone there must have realized that this is dangerous turf. Why didn’t someone raise a red flag? Is the “can-do” attitude there so strong that no one had the sense to say “wait a minute”? One way or the other, this case raises issues about corporate culture, whether in terms empowering employees to speak up, or, as Campbell herself rightly suggests, in terms of fostering diversity (of all kinds) at the level of senior management.
Finally, it must be somewhat galling for Cabury to be lectured to by Naomi Campbell, queen of disreputable behaviour. Ms Campbell’s own history of questionable behaviour doesn’t rob her critique of its force, but I guess it does make her something of an expert on the offering and timing of public apologies.
Are Girl Scout Cookies Evil?
Filed under: activism, boycott, environment, food, health, protest, snacks, sustainability, values |
Comments (4) 
Is nothing sacred? What could be more pure and innocent and hard-to-object-to than delicious bite-sized cookies sold, door-to-door, by happy-faced young girls trying to raise money to support a wonderful not-for-profit organization?
Well, apparently nothing is safe from criticism. Girl Guide cookies, as it turns out, are under attack for being made with palm oil, a tropical oil the production of which has been blamed for deforestation and for endangering the habitat of orangutans. Girl Scout cookies, in their current form, are apparently evil.
Dammit.
Here’s the story as reported by Tara Kelly, blogging for Time: Do Girl Scout Cookies Harm the Environment? Renegade Scouts Fight Against Palm Oil Ingredient
…now two renegade girl scouts are lobbying the Girl Scouts of America to remove the ingredient from the cookies.
Rhiannon Tomtishen and Madison Vorva, who are high school sophomores, stopped selling Girl Scout cookies in 2007 after they began working on a public service project to bring attention to the plight of endangered orangutans in Borneo. To ramp up their efforts, Rhiannon Tomtishen and Madison Vorva, natives of Ann Arbor, Michigan, have teamed up with Rainforest Action Network (RAN) to make the change a reality….
OK, OK. So I’ve long realized that Girl Scout Cookies (a.k.a. “Girl Guide Cookies,” here in Canada) are evil, but only in roughly the same way that any addict realizes that the object of his desire is evil. Every year I buy quite a few boxes of GG Cookies (the mint wafer kind, thank you very much) and hoard them, hiding them from family and friends, to enjoy them one-by-delicious-one.
A few random thoughts about the ethical issues here:
1) This is a lovely example of why not-for-profit organizations fall squarely within the bailiwick of business ethics, even if they’re not “businesses” as that term is traditionally conceived. (According to Time, by the way, the Girl Scouts annually sell nearly three quarters of a billion dollars worth of their delicious baked goods.) I suspect that Kathy Cloninger, CEO of Girl Scouts USA, is finding out that even a not-for-profit cannot hide its head in the sand when faced with criticism of its supply chain.
2) Sometimes (but only sometimes) evil comes from trying to do good. Time notes the reason for the existence of palm oil in the cookies:
In 2006, the U.S. Food and Drug Administration began requiring unhealthy trans-fats to be listed on the Nutrition Facts labels on food products. Two official Girl Scouts bakers worked to make its cookies healthier in light of the changes, said Tomkins. “In order to rid cookies of trans-fats, you had to find another alternative.” That alternative is palm oil.
So, the cookies are less-environmentally-friendly because of efforts to make them better for your arteries. Is there a win-win alternative out there? Maybe, but that cannot be assumed. It may well be that some sort of tradeoff is going to be required. So, ask yourself: which do you care about more…your arteries or the orangutans? (“Pssst! You’ve got cookie crumbs on your tie!”)
3) The main reason that Girl Scouts USA makes such a good target for criticism (in addition to its prominence) is of course precisely the organization’s clean-cut, do-gooding image. In other words, the organization is vulnerable to criticisms that would simply be shrugged off by whatever anonymous company makes the cookies sold in the bulk-food aisle of the grocery store. The Girl Scouts have an image to protect, and, other things being equal, this means they are more likely to be responsive to pressure. But then, that image has been earned, and critics may well find that the public would rather continue to support a favourite charitable organization than learn about a new set of ethical issues focused on the effects such support could have in far-away lands. That doesn’t mean that the anti-cookie campaign can’t get traction. It just means that when the battle is good cause versus good cause, the outcome is hard to predict, and it’s not clear whether there can even be winners.
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Hat tip to NW, for pointing me to this excellent story.
California’s Marijuana Industry: Ethical Issues
Filed under: competition, consumers, CSR, employees, health, law, natural, pharma, politics, product safety, profits, regulations, retail, snacks, wages |
Comments (4) 
I’ve blogged about the insurance industry, the mining industry, the auto industry, even the donut industry. But the pot industry? Yes, it’s time.
From the Sacramento Bee: Growth of California’s Pot Industry is Good News for Unions
As Californians prepare to vote on a November ballot initiative that would expand legalization to recreational pot use, labor groups see the potential for perhaps tens of thousands of unionized jobs.
United Food and Commercial Workers Union, Local 5, which has 32,000 members in California working in trades including the grocery and food processing industries, began organizing marijuana “bud tenders,” greenhouse workers, packagers and laboratory technicians last spring….
So, here a budding industry, built around a controversial product that is illegal in most jurisdictions. There’s plenty of grass-root support for broader legalization (both for medicinal and recreational use). But there may be enough opposition to blunt the enthusiasm of law-makers about sudden moves. The support of politically-powerful unions is another ethically-significant factor — as is the potential capture of this new industry by unions.
This is such a rich and interesting story that there’s too much in it for me to try to hash it out by myself without resorting to quick, potted answers. So here are a handful of questions to seed the discussion. I’ll let you weed the good from the bad.
- Ryan Grim reports that “The teachers union, citing the revenue that could be raised for the state, is also backing the initiative.” Is that sufficient reason? You don’t have to be an anti-pot puritan to worry about anything that might (inadvertently) encourage use of pot by school-age kids.
- What business ethics issues are faced by producers and sellers of pot in the illegitimate parts of the drug industry? What new issues will the newly-legitimized industry face?
- What CSR-type responsibilities does the (expanding) legal marijuana industry have?
- Why are California Beer & Beverage Distributors lobbying against the proposed change? (See useful discussion over at Marginal Revolution).
- What sorts of regulations should the industry seek? What motives will be foremost in industry’s mind in his regard — protecting revenues? protecting its image? protecting consumers?
- Will the other drug industry — the pharmaceutical industry — move into this line of business? Why or why not?
- Is the unionization of this industry generally a good or bad thing? Unionization improves the lot of workers, but also tends to raise prices. Since unionization itself is controversial, let’s ask it this way: is the case for unionization stronger or weaker, with regards to the marijuana industry?
I’ll open the floor for discussion.
The Business Ethics Blog 